Most mortgage loan officers are still relying on Realtor referrals or recycled aggregator leads. That model puts you in constant competition, racing to the bottom on price. The highest-producing originators in this new age of mortgage marketing aren’t for the …

3 High-Yield Consumer Direct Campaigns Every Mortgage Originator Should Run This Quarter Read more »

Let me share something with you that I think could change the way you look at your database forever. Recently, I had 20-year mortgage veteran and SVP of CrossCountry Mortgage Jeremy Forcier on The 360 Experience podcast, and he reminded …

Annual Mortgage Reviews: 7 Questions To Reactivate Past Clients Locked at 3% Read more »

Most originators think marketing for referrals and future refinances starts after the loan is closed. That mindset could not be more incorrect, and is costing you millions in future business. A perfected loan process IS your marketing. When done right, …

5 Simple Loan‑Process Tweaks That Will Flood You with Referrals Read more »