The Loan Atlas

Unlock the Secret to Building Lasting Client Relationships

Revolutionize Your Mortgage Business with Effective Marketing Strategies

The secret to long-term success lies in closing deals and turning each client interaction into a lifelong partnership.

Learn from industry experts how to stand out in a sea of competitors and become the go-to mortgage professional for referrals and repeat business.

Unlock the Secret to Building Lasting Client Relationships

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building lasting relationships

Gain insights into fostering relationships beyond transactions, ensuring repeat business and referrals.

developing a robust referral network

Learn to craft marketing strategies that resonate deeply with diverse client segments, enhancing engagement and conversion.

customized marketing strategies

Master tailoring your marketing efforts to resonate with various client groups.

overcoming marketing challenges

Explore practical, proven solutions to the mortgage industry's common marketing hurdles.

Importance of Continuous Learning

Understand the critical role of staying current and adaptable in a rapidly changing market, ensuring your long-term success and relevance.

about the speakers

about the speakers

Tim Braheem

Tim Braheem is a distinguished name in the mortgage industry with over 25 years of vast experience as an originator, teacher, and coach. As the co-founder of the Loan Atlas and Performance Experts Coaching and with a remarkable record of originating $1.4 billion in loans, Tim is a powerhouse of knowledge and mentorship. As an originator, he was consistently celebrated as one of the top 50 loan officers in the U.S.

Tim's deep-seated passion for education led him to create Performance Experts Coaching, the exclusive Leadership360 program, and is the voice behind "The 360 Experience" podcast, where he offers a wealth of insights into business and personal development. Tim's pioneering contributions, including establishing LoanToolbox, have cemented his status as a revered educator and an influential figure in the mortgage industry.

Chris Ledlie

Chris Ledlie, a respected figure with over 20 years in the mortgage industry, serves as a Faculty Mentor at the Loan Atlas. Chris's expertise is unparalleled, with an impressive $3.6 billion team production in 2020 and a total career production of approximately $13.7 billion. As the co-creator and Division President of NEO Home Loans, he has redefined the mortgage process, centering it around client-focused and strategic approaches.

Chris’s leadership has been instrumental in helping over 34,184 families achieve their financial goals. His philosophy revolves around empowering others — he measures his success by the success of those he assists. Chris’s extensive experience in loan origination and leadership, coupled with his commitment to mentoring, renders him an invaluable asset to the Loan Atlas team.