The Loan Atlas

Transform Your sales approach and close more loans

Unlock Game-Changing Sales Strategies From Top Producers

Sales isn’t just about understanding products and markets — it’s about connecting with the client, finding their needs, and expertly showing why you can provide the right solution.

Learn the most effective sales and scripting techniques to ensure you thrive in today's market.

Your sales approach and close more loans

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Strategic Selling Systems

Learn the importance of a structured approach in mortgage sales and how to implement it effectively.

Confidence Through Knowledge

Gain a deeper understanding of the mortgage industry to boost your confidence and your client's trust.

Cultivating Client Relationships

Explore strategies for building lasting relationships, ensuring a continuous flow of referrals and repeat business.

Handling Objections Skillfully

Master techniques to tackle common client objections, turning challenges into opportunities for growth.

Adapting to Market Dynamics

Discover how to adjust your strategies in response to fluctuating market conditions, maintaining a competitive edge.

Commitment to Growth

Embrace continuous personal and professional development to stay ahead.

about the speakers

about the speakers

Tim Braheem

Tim Braheem is a distinguished name in the mortgage industry with over 25 years of vast experience as an originator, teacher, and coach. As the co-founder of the Loan Atlas and Performance Experts Coaching and with a remarkable record of originating $1.4 billion in loans, Tim is a powerhouse of knowledge and mentorship. As an originator, he was consistently celebrated as one of the top 50 loan officers in the U.S.

Tim's deep-seated passion for education led him to create Performance Experts Coaching, the exclusive Leadership360 program, and is the voice behind "The 360 Experience" podcast, where he offers a wealth of insights into business and personal development. Tim's pioneering contributions, including establishing LoanToolbox, have cemented his status as a revered educator and an influential figure in the mortgage industry.

Chris Ledlie

Chris Ledlie, a respected figure with over 20 years in the mortgage industry, serves as a Faculty Mentor at the Loan Atlas. Chris's expertise is unparalleled, with an impressive $3.6 billion team production in 2020 and a total career production of approximately $13.7 billion. As the co-creator and Division President of NEO Home Loans, he has redefined the mortgage process, centering it around client-focused and strategic approaches.

Chris’s leadership has been instrumental in helping over 34,184 families achieve their financial goals. His philosophy revolves around empowering others — he measures his success by the success of those he assists. Chris’s extensive experience in loan origination and leadership, coupled with his commitment to mentoring, renders him an invaluable asset to the Loan Atlas team.