Ep. 2 | Sales Secrets that will have a MASSIVE Impact on your Business with Craig Strent

IN THIS EPISODE, Tim Braheem sits down with Craig Strent from APEX Home Loans for a deep dive into the critical keys, philosophies, and habits that has allowed Craig to build a successful loan origination business, a world-class company, and amazing life.

You will learn..

• How to Thrive in a Transition Market
• Importance of Scripting & Confidence to Overcome Objections
• The Bridge: Moving from Objection to Value Proposition
• Define a Powerful Value Proposition 
• Create an Annuity by Setting up the Next Deal 
• Niche: Key to Success
• Leadership Keys
• Importance of a Great System

WHO IS CRAIG STRENT

He is the Co-founder and CEO of Apex Home Loans, one of Washingtonian’s 50 Great Places to Work in Greater Washington. He’s proud to have over 20 years of experience in mortgage origination, business development, marketing, public relations, and community involvement.