Most of the time, it’s not a lack of knowledge that keeps us from breaking through…it’s the comfort of doing things the same way. 

The way to beat that comfort? Make stagnation scarier than action. 

Inside The Loan Atlas this month, we’re helping you find that push. When you join the October AI Lab and hear how others are executing with their GPTs, or step into the Implementation session with Tim and MBS Highway, you’ll be surrounded by LOs at all levels who won’t let you stay stuck. That accountability is real, and it might be the edge you’ve been missing.

Here’s everything happening inside The Loan Atlas this month:

Stop Chasing Cold Leads — Start Owning Your Past Clients (Loan Atlas + MBS Hwy)

October 8th, 2025 | 10:00 AM PT

Too much time is spent chasing cold leads instead of building repeatable business. That’s not just frustrating — it’s expensive.

This joint webinar with The Loan Atlas and MBS Highway will showcase how top originators are using Home Report to stay unforgettable with clients and build lasting Realtor loyalty.

Our presenters — Josh Mettle, Scott DiGregorio, and Daryn Fillis — are all active producers and team leaders who have built thriving businesses with Home Report.

What You’ll Learn:

• How to use Home Report at the point of sale to establish your long-term value.
• How to nurture past clients automatically so they never forget you.
• How to integrate Realtors into Home Report, turning them into sticky partners who always think of you first.

You will leave with a step-by-step blueprint to implement Home Report immediately and start generating more repeat and referral business.

October AI Lab: Implementation and Live Q&A – Level Up Your Execution

October 9th, 2025 | 11:00 AM PT

Most originators live at the mercy of Realtors, the market, or random lead sources. You’re closing deals, but you’re not really in control of your pipeline.

The originators getting ahead today are building direct-to-consumer marketing funnels that make them independent. AI makes this easier than ever.

In this next AI Labs session, we’ll show you how to use AI to build marketing funnels that put you back in control. Funnels that bring leads directly to you, nurture them automatically, and compound over time.

Here’s what we’ll walk through together:

• Learn Donald Miller’s StoryBrand (SB7) Framework and apply it with AI
• Build your first AI-powered funnel step-by-step using tools you already have
• Use ChatGPT to generate landing pages, lead magnets, social content, and follow-up scripts
• Walk away knowing how to create and launch a direct-to-consumer campaign for any niche you want to target

Stop waiting for the market to deliver your next lead. Learn these tools, take control, and start building funnels that feed your business.

The Art of Implementation: Daily Routines That Drive Loan Officer Success (Loan Atlas + MBS Hwy)

October 22nd, 2025 | 9:00 AM PT

Most originators live at the mercy of Realtors, the market, or random lead sources. You’re closing deals, but you’re not Every loan officer knows what they should be doing. The difference between those who thrive and those who struggle comes down to one thing: implementation. 

In this joint webinar with MBS Highway, Tim Braheem will be detailing his decades-proven process for building habits that stick. You’ll learn how to remove friction that keeps you stuck and design an environment that makes success inevitable. 

You’ll leave knowing:

• The secret to falling in love with the process so results compound over time.
• How to hack your environment with cues so good habits happen automatically.
• The habit-stacking framework that makes building momentum almost effortless.
• Why framing and repetition matter more than motivation (and how to use them to your advantage).
• How to break the cycle of self-sabotage by making bad habits invisible.

October Office Hours

Every Wednesday | 11:00 AM PT

Join our faculty coaches live every week and get your questions answered. Whether it’s roadblocks you need help navigating or questions about the material you’re working on, these top-producing coaches are here to help you get to the next level.

This month we’ve got some great coaches on deck, including:

• Mark Robertson, whose niche / specialty is in the area of Leadership, Team Building and Realtor Business Development.
• Trevor Carlson, whose niche / specialty is in the area of Reverse Mortgage, Systems and Consumer Direct Marketing.
• Craig Strent, whose niche / specialty is in the area of Perfect Loan Process, Systems of Selling, Builder Business and Team Building.
• Holly Walther, whose niche / specialty is in the area of Work/Life/Family Balance, Women Empowerment and Work Flow Processes.
• Josh Mettle, whose niche / specialty is in the area of Marketing, Consumer Direct, Health, and Financial Freedom.

Talk to Tim LIVE

October 31st, 2025 | 10:00 AM PT

Business or personal, Tim Braheem brings out his decades of experience to help you overcome whatever challenges are keeping you from reaching peak performance.

Work Smarter, Not Harder – Join Us Live!

Join The Loan Atlas Coaching Community today and start your journey towards greater success. Your membership will give you access to all of these events plus our on-demand content including The Perfect Loan Process, Systems for Selling, Marketing Mastery, and more.