Category: Marketing

By Posted on Posted in Marketing, Marketing Strategy

Most mortgage loan officers are still relying on Realtor referrals or recycled aggregator leads. That model puts you in constant competition, racing to the bottom on price. The highest-producing originators in this new age of mortgage marketing aren’t for the …

3 High-Yield Consumer Direct Campaigns Every Mortgage Originator Should Run This Quarter Read more »

By Posted on Posted in High Tech, Marketing, Productivity

The mortgage industry is changing fast. Interest rates shift daily, guidelines evolve, and competition for clients and referral partners is stronger than ever. In a market like this, time is your most valuable asset—and that’s exactly why so many high-performing …

From Zero to AI Hero: 4 Steps Loan Officers Can Take to Begin Mastering ChatGPT Read more »

By Posted on Posted in Long Term Relationships, Marketing

The holidays are here and, unfortunately, most originators are about to waste money on client gifts no one will remember.  We’ve all seen them pop up in our offices: oversized baskets, branded junk, or worse, something generic that screams, “I …

Holiday Gifting for Loan Officers: How to Stand Out and Stay Top of Mind with Clients Read more »

By Posted on Posted in Business Growth, Business Strategy, Challenge, Database Management, Marketing Tagged with , , ,

There’s No Better Time than Now When business is slow, the last thing you should do is remain stagnant. Times like these are the perfect opportunity to actively nurture relationships within your existing network, which will generate referrals and create …

Unlocking Opportunities: Marketing to Referrals in Times of Slow Business Read more »