Most loan officers struggle to break into builder business because they go about it all wrong. They think if they just ask nicely, a builder will add them to their preferred lender list. Builders don’t work that way. Download Your …

Breaking Into Builder Relationships: How to Get on Their Lender List (Even If They Already Have One) Read more »

Connect and Cultivate Trust Successfully selling a product over a prolonged amount of time is no accident. It requires thoughtfulness, creativity, and an execution plan. Applying these principles not only brought me sustained success as a loan originator, but they …

Building Trust in Sales: A Systematic Approach for Lasting Connections Read more »